optilyz
Automatisierung im Cross-Channel-Marketing: Optilyz macht's möglich
Optilyz ist die führende Software für die Automatisierung von Direktmailings im Cross-Channel-Marketing. Durch die Möglichkeit der Automatisierung und Personalisierung von Briefen, Postkarten und Selfmailern, ermöglicht optilyz eine datengetriebene, agile und leistungsstarke Marketingstrategie. Mit einer Reduzierung des manuellen Aufwands um 70-80% und Integration in alle gängigen Marketing-Tools, ist optilyz die ideale Lösung für Unternehmen jeder Größe.
Über die Firma Optilyz GmbH
Direct mail automation is becoming increasingly important in the digital marketing landscape, and optilyz is at the forefront of this trend. The company, based in Berlin, has developed a software program that allows businesses to easily integrate letters, self-mailers, and postcards into their cross-channel marketing strategies. What sets optilyz apart is its ability to automate and personalize direct mail, making it a data-driven, agile, and performance-driven channel.
In the past, direct mail was considered an "old school" and non-sustainable channel, with high costs, no tracking possibilities, and lots of manual work involved. However, optilyz has transformed this perception by offering a solution that reduces manual effort by 70-80%, enables (hyper-)personalization and automation, and integrates seamlessly into every marketing cloud. This shift has made direct mail a measurable and effective part of modern marketing strategies.
With optilyz, businesses can achieve targeted segmentation, A/B testing, and best practices, as well as hyper-personalization and cross-channel effects. The software allows for easy integration into marketing clouds, customer data platforms, and data management systems, making it a versatile and valuable tool for businesses of all sizes.
The success stories of companies like HelloFresh, OBI, and Marc O'Polo, which have doubled direct mail conversion rates and integrated print mailings into their omnichannel journeys, showcase the real impact of optilyz on businesses. The company's commitment to sustainability, including the use of sustainable paper qualities and carbon-neutral operations, further sets it apart in the industry. Overall, optilyz is revolutionizing the way businesses approach direct mail, making it a more targeted, efficient, and impactful marketing channel.
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